Behind the Polaroid Now
Point, shoot, and keep: it’s that simple with the Polaroid Now. This series is an evolution of the original Polaroid OneStep cameras from the ‘70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory.
Autofocus 2‑lens system
In other words: sharper photos, easily. The Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.
Built‑in double exposure
Get two frames in the one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.
Self‑timer
Sometimes you need proof. Get it with the self-timer. In just one tap, you’ve got 9 seconds to gather your friends and smile.
Ready for every idea
Includes a pack of film and an album. A simple way to store your Polaroid photographs that looks nice on a coffee table too.
Accurate Flash
A more human-friendly flash to make everyone look like they should.
Rechargeable battery
Be ready for every moment with a built-in rechargeable battery and USB charging cable.
Technical Specifications
The Polaroid Now Gift Set contents:
1 x Polaroid Now camera
+ 1 pack of Polaroid Color i-Type Film
+ 1 Polaroid Photo Album
Camera:
Dimensions: 3.7 × 4.4 × 5.9 in (94 x 112.2 x 150.2 mm)
Weight: 0.95 lbs (434 grams) (without film pack)
Battery: High performance lithium-ion battery (750mAh), rechargeable via USB
Outer shell: Polycarbonate + ABS plastics
Lenses: Optical grade Polycarbonate and Acrylic lenses, coated
Shutter system: Custom design, using precision step motor for shutter
Autofocus system via 2 fixed focus zones 0.55m-1.3m, 0.6m-infinity
Focal length
Close-up (lens 1) 94.96 mm
Distance (lens 2) 102.35 mm
Field of view
41 degrees vertical, 40 degrees horizontal
Flash system
Vacuum discharge tube storage
Neck Strap and USB charging cable included
Film:
Instant film for Polaroid i-Type cameras
1 pack of color film
8 photos per pack
Classic white frame
Battery-free
Format: 4.2 x 3.5 in (107 mm x 88 mm)
Image area: 3.1 x 3.1 in (79 mm x 79 mm)
Development time: 10-15 minutes
Not compatible with vintage Polaroid cameras
Polaroid Photo Album:
Photo Album for Polaroid i-Type, 600 and SX-70 instant photos.
Available in two sizes: small and large
Both sizes available in two colors: black and white
Dimensions:
Small Album: 4.6 x 5 in (118 x 126 mm)
Large Album: 8.4 x 9.5 in (213 x 243 mm)
Capacity:
Small Album: 40 photos (1 per page)
Large Album: 160 photos (4 per page)
Black albums:
Material: PU laminated with greyboard
White albums:
Material: artpaper mounted on greyboard