Behind the Polaroid Now
Point, shoot, and keep: it’s that simple with the Polaroid Now. This series is an evolution of the original Polaroid OneStep cameras from the ‘70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory.
His art in your hands.
Hold on to Keith Haring’s artistic legacy forever with this special edition Polaroid Now camera featuring his love of bold color and illustrations that take on a life of their own.
Create like Keith.
Capture what matters to you with this catchy collection of frames bursting with the artist’s famous figures.
Technical Specifications
The Polaroid Now Keith Haring Edition Starter Set contents:
1 x Polaroid Now i-Type Instant Camera - Keith Haring Edition
+ 2 packs of Polaroid Color i-Type Film
+ 1 pack of Polaroid B&W i-Type Film
Camera:
Dimensions: 3.7 × 4.4 × 5.9 in (94 x 112.2 x 150.2 mm)
Weight: 0.95 lbs (434 grams) (without film pack)
Battery: High performance lithium-ion battery (750mAh), rechargeable via USB
Outer shell: Polycarbonate + ABS plastics
Lenses: Optical grade Polycarbonate and Acrylic lenses, coated
Shutter system: Custom design, using precision step motor for shutter
Autofocus system via 2 fixed focus zones 0.55m-1.3m, 0.6m-infinity
Focal length
Close-up (lens 1) 94.96 mm
Distance (lens 2) 102.35 mm
Field of view
41 degrees vertical, 40 degrees horizontal
Flash system
Vacuum discharge tube storage
Neck Strap and USB charging cable included
Film:
Instant film for Polaroid i-Type cameras
2 packs of color film
1 pack of black & white film
8 photos per pack
Classic white frame
Battery-free
Format: 4.2 x 3.5 in (107 mm x 88 mm)
Image area: 3.1 x 3.1 in (79 mm x 79 mm)
Development time: 10-15 minutes (color film) / 5-10 minutes (black & white film)
Not compatible with vintage Polaroid cameras